Evacuation Plans and Policies


The United States Department of Labor’s Occupational Safety and Health Administration was created in an effort to protect employees in the United States from workplace injuries or work-related illnesses. Unfortunately, even when all steps are properly followed, accidents can happen, systems can malfunction, and unexpected issues can arise. In these situations, there are fallback procedures to prevent loss of life. One such fallback procedure is evacuation; in the event of a fire, toxic chemical leak, or any other major facility catastrophe, evacuation plans and policies are all that remain to protect the lives of employees. As such, OSHA monitors these plans very closely and governs them with Standard 1910.36.

This standard covers everything relating to evacuation plans, including the number of permanent exits required in a facility, the condition of the emergency exit routes, and the physically printed plans. So when crafting your evacuation plans and policies, it is important to ensure that you follow the requirements for your facility. Do not simply guess what makes sense or follow a quick guide written for another facility, because the square footage, number of employees, and layout can all impact how your evacuation plans need to flow. If you have any concerns about the efficacy of your evacuation plans and policies, please contact a third party occupational safety and health auditing firm to ensure you are compliant.

If you have any questions about your evacuation plans and procedures, or if you would like help in updating them, please contact us. If you have anything to add about the importance of ensuring your evacuation plans and policies are updated, please leave a comment.evacuation_routes_full

Finding Strategic Thinkers for Your Company


strategic thinkingThe fastest way to go out of business is to become yesterday’s news with yesterday’s widget. Staying ahead of the trends, keeping up with changing customer expectations, and marketing to changing demographics is vital to the success of any business. And the people best positioned to do this are strategic thinkers.

People who simply try to repeat that which worked in the past often have trouble accounting for change. When technologies change and logistics pattern need to account for it, outside the box thinking might be the difference between your company thriving and going under. Similarly, a visionary who starts a business but surrounds him- or herself with “yes men” will never have a truly divergent thought. This can lead to ideas getting stale or chasing the wrong ideas. The safety company I’ve been working with is being built with this in mind, not adding yes men but strategic thinkers and doers.

Instead, it is important to hire strategic thinkers who will factor in all elements of a problem and try to come up with a unique strategy to overcome it. They will, perhaps, deliberate longer on a problem than others, and they may come up with ideas that seem counterintuitive to consensus logic, but ultimately they are trying something new. And something new is very important in business.

They also have no trouble expressing their viewpoints. This helps to stem stagnation and ensure fresh perspectives are always considered. This can increase sources of revenue, help to cut waste, or help to change the direction of a company when it’s needed to ensure growth and profitability.

But finding strategic thinkers isn’t always easy in an interview. It’s not as simple as reading a resume to find someone with a certification or specific, relevant, experience. It involves analyzing the interaction during the interview. Asking questions around previous times where strategic thinking helped the interviewee succeed can be a start, but canned answers can be in reserve. Instead, it is important to look for characteristics during the interview and while speaking – especially during the “chit-chat” at the beginning and end of …

Marketing to Baby Boomers


baby boomersWith the baby boomer generation aging, the pool of retirees is changing. Some of the key marketing strategies which worked even just five years ago to target retirees are not working any longer. But at the same time, traditional baby boomer marketing doesn’t quite hit the mark any longer, either, as they are leaving the workforce and finding their priorities changing.

With those changing priorities, we are also seeing a change in spending habits. The target audience for many companies has traditionally been the 25-54 segment as that is where the disposable income is thought to be. However, Americans over 50 spend $3.2 trillion annually and account for roughly half of all consumer expenditures in the United States. So there could be a great opportunity for those companies willing to change gears and court retirees and pre-retirees.

The first thing to consider, however, is that today’s retiree, specifically the baby boomer, does not see him or herself as old. Boomers do not want to be treated like seniors. 60 is the new 40 and health and wellness is a key aspect of their thinking. Many also may still have kids in high school and college. Targeting a 50-something pre-retiree by playing at the grandchildren heartstrings won’t do much if he still has a high schooler at home. Similarly, with the struggles of the millennials and the fact that many are staying home with parents longer than in generations past and putting off having children, it is not uncommon for a 65-year-old retired boomer to have kids at home and lead a life similar to their life in their 40’s. So you have to account for this when marketing.

Next, you need to understand where boomers are. And that is, overwhelmingly, on social media. Here at Macomb county catering, we may think of social media as the place for millennials, but as boomers are retiring, relocating, and becoming less physically mobile, social media is becoming the place for them to go to keep up with friends and get their news. And when they aren’t on social media, they are on …